Judging Criteria

The Fleet Heroes Awards showcase organisations that are leading the way in delivering a cleaner, safer, more efficient future for road transport. Now in their 13th year, the Awards recognise the outstanding achievements of fleets, businesses, local authorities and others who are taking action to reduce carbon emissions, tackle air pollution and improve business operations and public services.

The Awards also celebrate organisations that are driving the uptake of ultra-low emission vehicles, forward thinking approaches taken in our towns and cities, and the unsung Fleet Heroes among us who innovate and inspire action in others.

Winning a Fleet Hero Award is a great boost for organisations, recognising hard work, determination and a commitment to sustainability.


1. Entry Process 

There is a single application form and round of judging for the Fleet Heroes Awards in 2018. We strongly encourage applicants to apply or register their interest in applying as soon as possible after applications open on 16th May 2018 as applications will be considered on a rolling basis, and in case further information is required for the application to be considered.

Please submit no more than 1000 words in the application form provided explaining the achievements of your organisation in your chosen category. Judging will be based primarily on the information provided in this narrative. Applicants may attach up to three additional documents as evidence. These should quantify any fuel, mileage and emissions reductions achieved in support of the application. Any additional information provided will not be considered.  The inclusion of any and all supporting information in the judging process will be at the judges’ discretion.

We also encourage applicants to include images relevant to their application (e.g. high quality images of their fleet, charging infrastructure and/or staff) and their organisation or company logo (in high quality jpeg or eps format). The images and company logos will only be used for event materials, such as the website, brochure and presentations on the night of the Awards.

Organisations can apply in multiple categories but must submit a separate application for each. Please refer to the judging criteria in this document and the guidance notes on the application form when preparing your application. The deadline for applications is Monday 1st October 2018.

2. Fleet Hero 

This category recognises leading public and private sector organisations that have taken measures to achieve substantial fleet emissions reductions and fuel savings. The judges will also consider the extent to which actions are innovative and evidence-based, as well as how challenges have been identified and overcome.

We welcome applications from organisations of all sizes and types, as long as they operate a fleet of 20 or more vehicles under 3.5 tonnes. This may include businesses of all sizes, government departments, local authorities, blue light services and NHS Trusts.

This year we are looking for organisations that have improved fleet efficiency and reduced vehicle emissions by adopting a range of sustainable fleet practices.

These may include:

  • integration of ULEVs into the fleet
  • strategies to encourage staff to adopt more sustainable travel options
  • calculation of fleet carbon footprint and tracking of emissions reductions
  • vehicle allocation policies and use of whole-life cost analysis before acquiring new vehicles
  • mileage management and/or fuel reduction strategies
  • policies and practices to reduce and manage grey fleet use (grey fleet includes cash for company car opt-out schemes)
  • driver training and other measures to improve health and safety

 The judges will expect to see proof of implementation as well as quantifiable evidence of the environmental and economic outcomes achieved.

3. City or Town Hero 

Air pollution is an issue high on the agenda of cities and local authorities around the UK, with around 40,000 deaths attributable to exposure to outdoor air pollution and associated costs of more than £20 billion every year (Royal College of Physicians).

This award will recognise a town or city that is undertaking an ambitious programme of measures to address greenhouse gas emissions and air pollution  from road transport, delivering cleaner air for its citizens. Applications are welcomed from local authorities, organisations or other public sector bodies responsible for, or who strongly influence, transport services.

Judges will be looking for applications which display an innovative, co-ordinated and holistic approach to reducing the impact of transport on air quality and who are committed to ongoing and strategic investment and improvements. 

The winning organisation will have, or be in the process of, improving air quality through a wide range of measures which may include:

  • accurate data collection such as monitoring stations to measure pollution levels
  • substantial improvements to the bus, taxi and private hire fleets
  • implementation or working towards the implementation of a low or ultra-low emission zone or clean air zone
  • stimulating a step-change in plug-in vehicle uptake, such as through provision of charging infrastructure, and finding innovative solutions
  • establishment of consolidation centres for deliveries in urban centres
  • promotion of smarter travel solutions at a larger scale, including car clubs, walking and cycling
  • awareness raising campaigns such as but not limited to vehicle idling
  • leading by example by improving the efficiency of local authority fleets, or engaging with local businesses to encourage better fleet management and adoption of ULEVs
  • engagement with the private sector to fund or deliver air quality initiatives

4. Ultra-low Emission Fleet Hero 

The journey towards the 2040 target (2032 in Scotland) for all vehicles to be ultra-low emission is building pace. Uptake is increasing as more models become available, performance continues to improve, and businesses switch on to the cost and environmental benefits of these vehicles. Growing concern about the problem of poor air quality is also putting pressure on organisations to make the timely switch to cleaner vehicles.

This award will recognise an organisation which has either adopted a significant number of ULEVs as a proportion of its total fleet or has taken an innovative approach to incorporating them into its fleet. Applications are encouraged from organisations of all types, including those participating in the ULEV Readiness programme and taxi and private hire companies. The winning application will demonstrate the environmental and cost benefits to adopting ULEVs.  

Actions taken by the successful organisation may include:

  • identifying and mitigating challenges associated with the uptake of ULEVs, including employee engagement
  • changing relevant policies to facilitate and manage ULEV adoption
  • influencing the market by disseminating the benefits of running ULEVs
  • finding innovative solutions to infrastructure issues (e.g. charging at work and home). 

5. Smart Travel Hero 

This award recognises organisations that are finding innovate ways to reduce the impact of their business travel, including reducing employees’ use of their own vehicles for work purposes.

Over 12 billion miles are driven in grey fleet vehicles every year, including cash for company car opt-out schemes, at a cost of approximately £5.5 billion, according to our research with the BVRLA. The CO2 emitted by private sector grey fleet alone is equivalent to driving around the world 430,000 times. 

Grey fleet vehicles are typically older than company cars and are therefore associated with significant financial, environmental, air quality and safety costs. 

Our evidence suggests that organisations implementing a strong travel policy that prioritises sustainable travel modes, and makes grey fleet the final option, can see a reduction in total miles driven of 30%, with remaining miles driven in cleaner, newer vehicles.

Successful applicants will be able to demonstrate financial savings, improved duty of care and other benefits to employers and employees alike.

This year we will be looking for applicants that adopted measures including:

  • creation of a travel hierarchy to encourage or mandate the use of more sustainable alternatives
  • development/revision and communication of smarter travel and grey fleet management policy
  • promotion of smarter travel through promotion and provision of alternative travel modes e.g. company cars, daily rental, car club, public transport and active travel
  • employee, union and cross-departmental engagement
  • strategic approach to the issue through measures such as mileage capture to understand the nature of trips made in grey fleet vehicles
  • management of cash for company car opt out schemes

6. Ecodriving Hero

By strongly focusing on greater anticipation, fuel efficient driving or ‘Ecodriving’ reduces fuel consumption and carbon emissions, improves safety and reduces vehicle wear and tear, without sacrificing performance. The principles of efficient driving can be communicated in a number of ways, such as in-vehicle technology, on-the-road or online training.

This award will recognise an organisation and its drivers who have committed to efficient driving and can demonstrate the positive differences that this has made. Judges will be looking for robust data management and other initiatives that help sustain the benefits of driver training.

Successful applicants should show how they are:

  • providing training, supported by staff engagement
  • collating and managing accurate fuel and mileage data (before and after training)
  • monitoring individual vehicle and driver performance to track fuel and carbon savings and improved range in the case of electric vehicles
  • providing driver feedback, for example in-vehicle or via league tables
  • making efficient driving the ‘cultural norm’ within the organisation. 

Judges will expect to see evidence of improved driver performance and reduced fuel consumption.

7. Fleet Hero Entrepreneur 

This new award for 2018 will recognise innovation by organisations that are disrupting markets through operations specifically set-up to maximise the benefit of low-emission transport technology.

Judges will be looking for evidence that the organisation has fully committed to the concept of low emission transport and have orientated their brand, culture and operations to minimise their environmental impact.

Examples of offerings may include:

  • new products, services or technologies
  • pioneering business models
  • design and implementation of imaginative solutions or policies
  • proactive strategies to engage employees and/or bring about significant behaviour change
  • demonstration of how obstacles have been overcome and emissions reduced. 

8. Ultra-low Emission Vehicle Infrastructure Hero 

This award will recognise organisations that are taking a lead in improving the UK’s ultra-low emission vehicle charging infrastructure and removing barriers to the wider adoption of these vehicles and their everyday use for individuals and business.

Applications are welcomed from workplaces that have introduced infrastructure for ULEVs as well as local authorities that have introduced public charging infrastructure for residents, local businesses, taxis and public transport.

Applications should include details of:

  • how the number, type and location of chargepoints required was determined
  • assessment of the electrical supply and any constraints overcome
  • how chargepoint use is encouraged and managed
  • innovation around the use of data, customer service and general user engagement

9. Unsung Fleet Hero

This award recognises individuals who have demonstrated their commitment to sustainable fleet practices by proactively driving significant organisational and behavioural changes or have championed change across the fleet sector.

Judges will reward someone whose passion and/or leadership extends to acting as an ambassador for green fleet best practice inside and outside of their organisation. The winner will have inspired others to adopt sustainable practices and enhanced their organisation’s environmental credentials.

10. Freight Hero

DfT are working with the HGV sector to agree a voluntary industry-wide commitment to reduce HGV GHG emissions by 15% by 2025 from a 2015 baseline, and plan to announce this initiative in the upcoming “Road to Zero” strategy or shortly afterwards. The UK needs its logistics sector to become more energy efficient and cleaner, more competitive and profitable. This award will recognise a business that is leading the way in achieving this ambition.

This category is open to fleets operating all sizes of commercial vehicles including HGVs. Judges will look for quantifiable evidence of a long-term commitment to improving sustainability and reducing fleet emissions.

 Examples of initiatives may include:

  • Fuel and mileage management and reduction strategies
  • Appropriate vehicle allocation and fleet management policies
  • Driver training
  • Fleet carbon footprinting and implementation of low carbon technologies
  • Senior management buy-in
  • Promoting health and safety of drivers and vulnerable road users
  • Active participation in green freight initiatives and collaboration in supply chain logistics







Until the Fleet Heroes Awards 2018,
De Vere Grand Connaught Rooms
Covent Garden

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